About Doe Deere


Doe Deere is an entrepreneur who is the CEO and founder of the popularly known beauty company, Lime Crime. She established the company in 2008 for her love of brightly colored makeup that was hard to find during those times. Doe Deere loves the rainbow colors in which her favourite color is lime hence her association with the reference ‘Queen of Unicorns’. Doe Deere’s roots are from Russia where she grew up but left for New York when she was 17. Her childhood dream was to be a musician when she grew up which she fulfilled when she joined a band in New York.


Furthermore, Doe Deere attributes her music career to having taught her on value for her fans which translates to customers in the business perspective. Moreover, being a musician also taught her marketing and appreciation for people. However, though Doe Deere was at the peak of her music career, she still felt that her calling was much in entrepreneurship. Again, she had her first business when she was 13, where back in Russia she sold temporary tattoos to her classmates.


How Lime Crime grew to be a Market Leader


Doe Deere felt she needed to pursue entrepreneurship which eventually led her in the opening of the Lime Crime company. She advises other young entrepreneurs to follow their calling and is very passionate to help other women grow their businesses where’s she’s spoken on PHAMExpo and Vegas Nay’s Stardust Tour. What’s more, the Lime Crime products were surprisingly loved by girls who embraced the new unicorn colors which again led to its high demand.


Doe Deere further believes that beauty isn’t just what’s natural or looks best but instead what feels right. Lime Crime beauty line specializes in the uniquely colored eye shadows, nail polishes, hair dyes, and lipsticks. Another factor that led to the profitability of the company was the fact that the company invested in the online platform of selling their products which again was an added advantage.


Equally important, Lime Crime prospered because of Doe Deere’s openness to listen to her employees, customers and even people who don’t like her as she is convinced there is always something new to learn. Additionally, the renowned entrepreneur comes from a fashion background where she attended a fashion school known as FIT in Newyork. It is while at the fashion design school that she developed an idea to start a makeup line because the fashion profession, makeup, and hairdo go hand in hand. Learn more: http://www.prnewswire.com/news-releases/lime-crime-launches-mlf-velvetine-collection-for-mothers-day-300444493.html