Equity first holdings is a private company owned by Christy Jr. the company started its operation in Indianapolis where the company central office operates. The main reason why he established the company is to provide short-term loans to investors and business peoples. Since its beginning, in the year 2002, the company has been offering credits with low-interest rate thus encouraging peoples to ask for loans from them.

Equity first holding has a team of staffs qualified in the field of loans and financial statistics thus the company other than offering loans also offers advice to their client. The company operates globally with offices in Sydney, China, United Kingdom, Australia and Thailand and they are continually opening offices in other countries.

The companies offer loan according to their terms and condition, and it also varies with the performance of the shares in the market; therefore, shareholders can have higher limits on their loan.