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Technology/Google/Uber

Is Google Going to Compete with Uber?

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Google is involved in a host of different industries and services. Some of the ventures Google is involved with may surprise those who only think of the tech giant as home to the world’s biggest search engine. Likely, the biggest surprise would be the news Google is going to venture into the ride-sharing realm and give Uber some competition.

Google’s rollout of its new service is going to be fairly small. Instead of launching a ride-sharing version of a taxi service – the business model Uber and Lift employ – Google is just going to help people in San Francisco get to work. Well, that is going to be the plan for right now. In time, things are surely going to change if the minimalist version of the project takes off.

Is there really any money in this type of service though? Uber reportedly noted a major loss. Profitable or not, Uber does have a solid base of customers who rely consistently on the money saving service. Google must feel there is enormous potential in the Uber business model of the multi-billion dollar corporation would not be interested in getting involved with it.

Someone at Google may be looking at Uber and saying “This company could do so much better if only there was a better marketing campaign”. There may even be several areas in which Google feels in can improve upon the Uber or Lift model. By testing the waters, Google can see if this is worth venturing into. Test runs also open doors for making adjustments and changes.

Whatever Google’s plans are, the plans are likely huge. Google doesn’t do things on a small scale. For now, things may remain localized and only deal with the San Francisco area. If Google is thinking about venturing into this type of business, it probably has global intentions in mind.

One thing Google has going for it is a name. Not everyone may be interested in booking through Uber out of fears and concerns the company cannot be trusted. Google, however, has long since established credibility with consumers. As a result, there should end up being a lot more people who are agreeable to calling on a Google-owned ride company.

Women in Business

The Lime Crime Color Revolution Doe Deere Created

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Doe Deere began a color revolution when she started her Lime Crime makeup line. It all started in 2004, when she had to choose a username for her eBay store in order to sell some of her available offerings. The brand has now taken off, earning Deere the title of one of the top inspiring female entrepreneurs in the industry.

Vegan Finds

The makeup provided by Deere is vegan. No animal ingredients are used in creating any of the products she offers. They are also cruelty-free, meaning the items are not tested on animals whatsoever. With her love of unicorns and animals in general, this is an extremely important matter to Deere that she wanted to offer others who feel the same.

Vibe Happi Teacup Alien

What sounds like a strange sentence is actually a list of names found on some of the lipstick colors offered by Lime Crime. Vibe, happi, teacup, and alien are just a few of the unique names that inspire Deere’s creations. They each refer to brightly colored lipsticks available, some of which include colors most wouldn’t think of wearing. Alien green and teacup blue are some of the more imaginative shades offered.

Unicorn Lipstick

Unicorns are the most colorful animals there are. They have inspired Deere to create her makeup line for those who want to feel like magic when they wear it. The colorful creations are uniquely bright and fit for a unicorn. One of the colors in the specific Unicorn Lipstick line is New Yolk City. The yellow offering is nearly the same shade as an egg yolk.

Liquid Liner

Lipstick is not the only product available from the Lime Crime brand. Liquid liner is another option. While black is a possibility, most of the liners come in the same bright colors as the lipstick shades. Blue Milk is a lighter shade of blue that looks milky, while Lazuli is an electric blue. Citreuse is a citrus shade that is a combination of yellow and green.

Superfoils Eyeshadow

Lime Crime includes a Superfoils eyeshadow line that is made up of duo combinations. There are two colors included in each set. The line got its name thanks to the revolutionary formula that makes the colors shine and sparkle when activated with water. It resembles the shininess of tin foil, yet offers vibrant, sparkling colors that make the eyes stand out further. Squad Goals, Lucid Dream, and Cosmic Firefly are just a few of the combination titles.

Livin on a Prairie

The Livin on a Prairie line is one of the featured sets Deere has selected. Lip shades are named after things found in the prairie, or really any country setting. Wisteria, saddle, thistle, prairie, and rustic are the available choices. Shades of red, pink, blue, and purple are included.

With such drastic shades and hues, the color revolution for makeup truly got its start through Doe Deere and her Lime Crime makeup. The unicorn-inspired options are meant to bring out the magic in everyone.

Follow Doe Deere on Twitter – @doedeere

Marketing

Advertising Assistance with the Help of Nizan Guanaes

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If you are a business owner, you probably already know how important both marketing and advertising can be for your company. If this has been a struggle for you in the past, it is about time that you hired a professional team of marketing agents who will do their very best to ensure that your entire company is running to the best of its ability. This is a great option for so many people and can totally transform the way you look at your company from the inside, out.

A great professional to hire for this marketing service is known as Nizan Guanaes. Nizan Guanaes is one of the co-founders of the ABC Group, which is one of the top marketing and advertising firms in the country. This is why thousands upon thousands of different business owners are making use of this amazing professional because of the fact that he has the experience and knowledge in this field to get the job done in a correct manner. There are so many different people out there who are looking into working with marketing agents, so this is definitely something that you will want to consider for yourself if it is an option for you.

Nizan Guanaes can be a wonderful option for you and can change the way your entire company runs on a daily basis. Not only can Nizan Guanaes work on a local level when it comes to marketing and advertising, but he will also be able to work on an internet-based level so that you can be sure that all of your clients are being seen by there on the internet or locally if this is something that you are looking to achieve for both yourself and for the overall success of the company that you are running and growing.

Continue Reading:

http://blogs.oglobo.globo.com/pulso/post/como-corrida-transformou-vida-do-publicitario-nizan-guanaes-para-melhor.html

http://epocanegocios.globo.com/colunas/Pulso/noticia/2016/03/nizan-guanaes-o-estagiario.html