Eduardo Sirotsky Melzer, who is commonly known as Duda Melzer, is the president and chairperson of Grupo RBS. Besides serving as an executive, he is the grandson of the founder of the Brazilian company that serves clients with multimedia communication services. Grupo RBS also ranks number one in the list of the largest multimedia companies that operate in Brazil. Melzer’s other roles include e.Bricks Digital’s chairperson and shareholder. e.Bricks Ventures is a private equity and venture capital company with operational headquarters in Brazil and other parts of the world.
Academic and Professional Background
Duda Melzer attended the Pontifical Catholic University of Rio Grande do Sul and graduated with a business administration degree. Melzer also obtained an MBA after studying at Harvard University. As an MBA graduate, Duda Melzer commenced his professional career in the franchising and financial sector. Duda Melzer worked for Sweet Sweet Way as the master franchiser. During his residency in New York, Melzer worked for Delphi Corporation as the senior analyst. Boxtop Media also appointed him as the chief executive officer.
In 2008, Duda Melzer was one of the attendees of the Effective Strategies for Media Companies. He also participated in the Building and Leading Customer Centric Organizations. Both seminars were hosted at the Harvard Business School. In 2009,Duda Melzer was elected as a member of Standard Norms’ executive council. In the same year, he joined the directors’ board of Conar, a Brazilian national council for ethics.
Melzer started working for Grupo RBS in 2004 after he was appointed as the CEO. Mauricio Sirotsky Sobrinho, who is Melzer’s grandfather, founded Grupo RBS. In 2008, Duda Melzer was elected as the VP of market and business development for the Brazilian multimedia company. Due to his leadership in the market and business development, Melzer ascended to the position of chairperson of the firm.