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Groupo RBS

RBS Group Records Tremendous Growth under the Guidance of Duda Melzer

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Eduardo Sirotsky Melzer, who is commonly known as Duda Melzer, is the president and chairperson of Grupo RBS. Besides serving as an executive, he is the grandson of the founder of the Brazilian company that serves clients with multimedia communication services. Grupo RBS also ranks number one in the list of the largest multimedia companies that operate in Brazil. Melzer’s other roles include e.Bricks Digital’s chairperson and shareholder. e.Bricks Ventures is a private equity and venture capital company with operational headquarters in Brazil and other parts of the world.

Academic and Professional Background

Duda Melzer attended the Pontifical Catholic University of Rio Grande do Sul and graduated with a business administration degree. Melzer also obtained an MBA after studying at Harvard University. As an MBA graduate, Duda Melzer commenced his professional career in the franchising and financial sector. Duda Melzer worked for Sweet Sweet Way as the master franchiser. During his residency in New York, Melzer worked for Delphi Corporation as the senior analyst. Boxtop Media also appointed him as the chief executive officer.

In 2008, Duda Melzer was one of the attendees of the Effective Strategies for Media Companies. He also participated in the Building and Leading Customer Centric Organizations. Both seminars were hosted at the Harvard Business School. In 2009,Duda Melzer was elected as a member of Standard Norms’ executive council. In the same year, he joined the directors’ board of Conar, a Brazilian national council for ethics.

Grupo RBS

Melzer started working for Grupo RBS in 2004 after he was appointed as the CEO. Mauricio Sirotsky Sobrinho, who is Melzer’s grandfather, founded Grupo RBS. In 2008, Duda Melzer was elected as the VP of market and business development for the Brazilian multimedia company. Due to his leadership in the market and business development, Melzer ascended to the position of chairperson of the firm.

Tech/Tech Companies/Business Tech News/Augmented Reality

Detroit Meseum Uses Augmented Reality to Improve User Experience

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Augmented reality is a new type of technology that tech companies are working to leverage for new innovations. Unlike virtual reality, augmented reality, as the name implies, seeks to enhance or add to the world around users. The new Pokémon Go game is the most recent popular example of augmented reality: the game is integrated with the world around users, so they interact with game characters while walking around in the real world.


Gaming is only one small use for augmented reality, though, and no major companies have managed to leverage the full potential of this technology as yet. Now the Detroit Institute of Arts in Michigan will use the technology to enhance visitor experience.


Using the Lenovo Phab 2 Pro, museum-goers can view extra graphics and information about exhibits. For example, viewing a plain-looking, beige sculpture through the device shows the user how the sculpture appeared when it was created, with the full colors of the Assyrian palace it was housed in. A user viewing the device while walking through a doorway will see ancient gates from the city of Babylon. Mummy remains viewed through the device show the user an image of the skeleton inside.


The new technology program will take advantage of Google’s new Tango technology, and this will be the first museum to use this innovative combination of 3-D mapping and augmented reality. The Lumin program will premier at the end of January, and the museum intends to seek user feedback for further development of the program.