Snapchat burst onto the scene several years ago with self-deleting images that people could exchange with each other. People could download the free app and use the phone camera to take pictures that they could then send to one, or multiple people. The person could set a timer anywhere from 3-10 seconds after which time the picture would delete. Snapchat quickly realized that there was much more this app could do. In fact, the whole self-deleting idea ended up being a low priority due to the screenshot feature on phones. Snapchat quickly expanded the capabilities of the app, including adding various text, drawing, and photoshop features to the images. As the app proved to be much more than just a one trick pony lasting only a few months, Snapchat added the “my story” features. The app catapulted to more than 150 million users worldwide daily with more than 10 billion videos and people were using the Snapchat app to essentially chronicle their lives in clips and videos for the world to see.
With the massive success, Snapchat was renamed itself Snap, Inc. and released its own line of sunglasses. An instant headline, these glasses come with a video camera that allows people to instantly make videos from their sunglasses to connect with the app. This saves the hassle of taking out the phone, opening the app, and turning on the video camera, by which time the opportunity for video may have long-since passed. The sunglasses will take videos for the standard Snapchat 10 second time frame. The sunglasses are a universal one-size fits all and come in coral, teal, or black. The starting price will be $130.
At merely five years old, Snap has access to some of the top venture capital advisers to the tune of $2 billion. Following the footsteps of Amazon, Google, and Facebook, Snap has made the transition from the virtual space to the hardware arena. Its predecessors have had mixed success with the transition. While time will tell whether Snap’s sunglasses idea will be a hit or a flop, for now it has generated a massive amount of media headlines which has succeeded in generating enough interest in the idea from the general public. Despite the speculation, no one can argue with the success of the app.