Social media is changing all the time, and social media users can be so fickle. It may be hard to believe that one person may have such a huge influence when it comes to the standing for tech companies like SnapChat, but this is exactly the case with Snapchat in recent weeks.
It is true that there may have been a coincidence that the redesign of Snapchat was also going to contribute to the drop in the number of users, but Kylie Jenner did something that actually made people second-guess if they were even interested in using SnapChat anymore. It seemed harmless enough because all that she did was send out a tweet about how she hardly ever opened her Snapchat account anymore. Kylie has millions of fans, and the fact that this was retweeted among so many of them made a definite impression up on the stock value.
This is strange because Kylie Jenner has spent a considerable amount of time building her career through Snapchat, but her tweet really made people think differently about whether they would use Snapchat themselves. It became such a big deal that the stock value for Snapchat, a company that has not even been public very long, go down in value as much as 1.3 billion dollars.
Kylie Jenner would eventually tweet something else about how she still has love for Snapchat and that this was her first love. At that point, however, it was too late. The damage has been done, and the game had already been played with the market value of this
It is hard to believe that a reality star would have this kind of effect on stocks, but it really appears that Kylie Jenner has a lot of things to do with the way that people perceive certain companies. She is after all, a model that has grown to become a force in the industry.
Tech companies like this are in a place where users have a lot to do with the way that the stock appreciates or depreciates. Twitter developers know this better than any other app company. This is the company that had stock that was less than $20, but Trump tweets have propelled Twitter stock to more than $30.